Protecting your reputation …….

 People can get understandably touchy about their good name. This extends to the business world, where reputation can be everything. So when Danish-Norwegian Eurodance group Aqua struck it big in 1997 with their chart-topping hit Barbie Girl, Mattel – maker of the Barbie fashion doll – were pretty upset about it. The doll maker argued the song clearly infringed its trade marks and copyright. According to Mattel, the song’s lyrics caused serious damage to its brand by portraying the Barbie character as a promiscuous ditz. When Mattel filed suit, the record company refused to back down. It pointed out that
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